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The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers

Condition:
SKU: AMH-01862
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About this Amherst Media The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers:

Item Condition:

  • Mint-
    97-99% of original condition
  • Excellent
    90-96% of original condition
  • Very Good
    80-89% of original condition
  • Good
    70-79% of original condition
  • Fair
    Very rough looking
  • Inoperable
    Sold as is, all sales final.

Details

Remaining profitable in today's challenging market requires a well-conceived marketing strategy and top-notch sales skills. In this book, Kathleen Hawkins shows you how to achieve that goal. The book begins with branding, the process by which a studio establishes itself in the marketplace. Once clients are calling, the author shows you how to shape your relationship with the client to ensure a big sale and ensure return visits. Also covered are loyalty-building programs and tips for using special events to keep clients coming back. With these techniques, you'll learn how to thrive financially while creating the images you love.

Features:
  • Determining your target deomgraphic and finding ways to reach these clients
  • Tips for creating customer loyalty
  • How product bundling and relationship marketing can boost your bottom line
  • Amplifying your product line to create luxury appeal
  • Web-site and e-mail dos and don'ts for reaching your clients more effectively

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