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The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers

SKU: AMH-01862
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Details

Remaining profitable in today's challenging market requires a well-conceived marketing strategy and top-notch sales skills. In this book, Kathleen Hawkins shows you how to achieve that goal. The book begins with branding, the process by which a studio establishes itself in the marketplace. Once clients are calling, the author shows you how to shape your relationship with the client to ensure a big sale and ensure return visits. Also covered are loyalty-building programs and tips for using special events to keep clients coming back. With these techniques, you'll learn how to thrive financially while creating the images you love.

Features:
  • Determining your target deomgraphic and finding ways to reach these clients
  • Tips for creating customer loyalty
  • How product bundling and relationship marketing can boost your bottom line
  • Amplifying your product line to create luxury appeal
  • Web-site and e-mail dos and don'ts for reaching your clients more effectively

This item is NEW not used

The item pictured is new stock and unused, and is represented by imagery provided from the manufacturer.


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