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Amherst Media The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers

Model: 1862
SKU: AMH-01862

Availability: In stock

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  • Description
  • Reviews
Tips and techniques from a professional marketer show photographers how to sculpt a successful photography business. With simple, straightforward strategies, this resource helps photographers create a brand, target a market, fashion a comfortable and savvy studio, run an effective consultation, and build strong interpersonal relationships. The advice goes beyond the technical and offers ideas for kids clubs, bundling products, and creating special portrait promotions that keep customers coming back—from an engagement portrait session to the wedding to maternity and new baby photographs, to family holiday cards and more. Comprehensive and effective, these techniques help photographers achieve and surpass business goals.


Remaining profitable in today's challenging market requires a well-conceived marketing strategy and top-notch sales skills. In this book, Kathleen Hawkins shows you how to achieve that goal. The book begins with branding, the process by which a studio establishes itself in the marketplace. Once clients are calling, the author shows you how to shape your relationship with the client to ensure a big sale and ensure return visits. Also covered are loyalty-building programs and tips for using special events to keep clients coming back. With these techniques, you'll learn how to thrive financially while creating the images you love.

  • Determining your target deomgraphic and finding ways to reach these clients
  • Tips for creating customer loyalty
  • How product bundling and relationship marketing can boost your bottom line
  • Amplifying your product line to create luxury appeal
  • Web-site and e-mail dos and don'ts for reaching your clients more effectively

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